In between the paid jobs I have been doing for customers, I have finally managed to find time to design the Summer Party invitation! It has been printed (double-sided) and distributed to a few of my daughter’s friends. Both sides are different in style, although I have used similar colours to provide design-consistency.
Front of invitation
I have used bright colours and palm trees that represent the fun and romanticism of foreign, beach summer holidays. For the graphic elements I designed a diamond shaped, central focus point which is made up of triangles. Looking at other dance club party invites, there seems to be a trend with this two dimensional shape. Smaller triangles were placed at the corners of the invitation to balance off the central section. The colours are pretty and eye-catching, yet not fluffy, in order to appeal to a teenage audience.
Back of invitation
The back mainly consists of information about what to bring to the party, i.e. essentials such as sleeping bag, PJs, toothbrush, change of clothes, shoes, makeup and sunglasses. The styling is illustrated, hand-drawn using pen. I then scanned in the illustrations and polished them in PhotoShop. My aim was to put more emphasis on the front of the invitation and to keep the back relatively clear with a white background. The images have bold black outlines and are filled with hints of colour. They are positioned in a loose grid format and have descriptions in grey, positioned underneath each illustration.
I took inspiration for this flyer invite design from ffflyer.com. They showcase a broad selection of flyers that you can download. Some are premium flyer designs you can buy and you can download others for free! I have been searching for some ideas for the summer party invitation and below is a small selection from which I took inspiration; especially the white text over the coloured background and the central layouts: