Archive for the ‘Style & Fashion’ Category


Competition with Gorman



I love entering competitions and haven’t entered one for some time. The last competition I did was for Sock It To Me, back in October 2019.

So, when I saw that Gorman Clothing were hosting a contest to create a design for a capsule collection, I just had to have a go! I’ve been a huge fan of theirs and had always imagined having my own designs printed and made up into garments – a dream of mine for sure!

Competition with Gorman

I wanted my designs to fit in perfectly and perhaps offer something new to what Gorman currnetly have in their collections. I knew my design would need a modern feel and perhaps be a little abstract. I haven’t done any abstract work for some time, so I knew I’d have to prepare myself, which always means a number of trials and errors. As it turned out, there are many types of abstract styles and through experiments, I realised I feel comfortable creating shapes with different types of textures. I tried to produce pieces that felt like ‘me’ with a mix of freedom and a certain amount of control.

Here’s my final submission entry for the Gorman Clothing competition. I thought it would be fun to design a pattern based on sweet treats. Who doesn’t love ice-cream, lollies, cake and jelly!

Here are some initial drawings that I’d like to share with you. I tend to just let my mind go with the flow and initially didn’t really have an idea in mind. I find I work better this way; to just see what happens.

At first, I liked the idea of drawing animals with palm trees, grass and geometrical shapes. I tend to draw animals so it was a good start for me. This progressed to sweet treats, mainly because after drawing quite a few animals I wanted to try something different. Desserts or puddings are favoured by many adults and children, so my final design could possibly work for different age groups.

Altogether, there were over 3000 entries! If you like my design and would like to vote for me, click the link, go to J – for Jayne (names are in alphabetical order). Voting will close at 11:59 pm EST (4:59 am BST) on the 14th June.

There are many beautifully and creative designs submitted, however fingers (and tootsies) crossed my design will get selected! ๐Ÿ™‚


Emma Jayne x

Emma Jayne fashion collaboration with H&M




I’m excited to announce the Emma Jayne fashion collaboration with high street global giant, H&M! Well actually, the collection has been online at H&M for a couple of weeks and so far so good, it’s doing well!

The summer collaboration, which launched mid April, features a mixture of fun and brightly coloured wildlife, surf safari and ocean designs.

โ€œThereโ€™s a wonderful sense of joy in Emma Jayneโ€™s work that captures the imagination of both children and adults,โ€ explains Sofia Lรถfstedt, Head of Kidswear Design at H&M. โ€œFor the H&M collaboration, we chose to build up prints of Emma Jayneโ€™s illustrations that evoked summertime – the warmth of the tropics, the carefree holidays and the underwater adventures. We love how the collaboration really brings to life the colours and emotions of playful wildlife.โ€

For the summer collection, I produced a range of patterns and placement print illustrations for ages ranging from babies to teens. My daughter is in her late teens and if she were a few years younger, her summer wardrobe would most probably be this collection!

I have to say, the theme for this collaboration was so much fun to research and draw. I drew quite a few different animals and sea-creatures and not all of them were used within the collection. However, overall I’m really happy with how all the garments turned out and it’s great to see them online. You can find my designs on a range of items including: skirts, dresses, shorts, swimwear, headbands, caps, sandals and jumpsuits.

I get sent quite a few messages from customers, showing me photographs of their children modelling my outfits. They’re wonderful to see!


Emma Jayne fashion collaboration with H&M

Some photographs used for the press releases


Selection of actual garments







I also love the extra details, such as the swing tag and my name, Emma Jayne, is printed on the tag.


Itโ€™s been great to have been involved in every step of the process and Iโ€™m beyond excited about the launch of my collection. I think that my designs work really well with clothing and Iโ€™m hoping that this project will provide the perfect springboard for further collaborations and a move into high-end fashion, which is a huge passion of mine.

Stay well and most importantly, stay safe!

Emma Jayne x