Archive for the ‘Style & Fashion’ Category


Designs for apparel



Gosh it’s been a while since I wrote my last blog post! I’m sure it’s not too late to say that I hope you had a good Christmas and New Year.

January was such a busy month for me, work-wise. I had quite a few projects to concentrate on. All the better to keep me out of mischief!!

I’d like to share with you a sock sample that popped through my letterbox recently. It’s a design I created for the super funky brand, Sock It To Me.

I must say, the colours and fabric quality are fabulous! Sometimes when making up a design, the icons can look a tad ‘squiffy’, however, I’m amazed how good the hedgehog and cacti look on the fabric, when compared to my artwork on-screen. A superb job!

Designs for apparel

Here is my final sock design – Lookin’ Sharp

I’ve also been working on a few other fashion brands, creating patterns for childrenswear. It has been great fun and a nice change from producing illustrations. That’s one of the many things I love about what I do; I get to work on a great variety of projects!

Here’s a pattern I produced, based on the ocean, for Freddie Fox and Co. It’s called “Underwater Odyssey”.

For this pattern, I made the icons bright, so that they ‘pop out’ against the teal background. It was a fun design to work on!

I’ll keep you posted about the other fashion brands, once the designs have been printed and are in production 🙂

Emma Jayne x

Uppercase 10th year anniversary




Firstly, I’d like to say a BIG “Thank You!” to everyone who voted, commented and shared my hammerheads sock design for the Sock It To Me, design a sock contest. I was overwhelmed by all the support! Unfortunately I didn’t win, yet I came 8th out of 11,000 which is pretty good going! (better than last year!) … and I think more than likely will be entering again next year!!

It’s Uppercase magazine 10th year anniversary and I’ve designed a front cover. Here’s my design, which is based on art materials. I tend to use Procreate more these days, although I still like traditional mediums, such as paint and pencil which I sometimes use within my artwork. Procreate has lots of awesome drawing tools and it’s quick, but I still love the look of natural paint strokes and textures you can create with gouache and pencils. I’m still experimenting with digital tools that will achieve the same effect as the hand drawn look!

Here is my magazine cover submission.

Uppercase 10th year anniversary


I wanted to create a cover that represents my style and to demonstrate my love of colour. I love pink, which sits perfectly with lilacs, blues, warm yellows and contrasting greens. I’ve also been mixing thing up lately, initially drawing in Procreate, then polishing my designs in Photoshop, to adding finer details in Illustrator. I used all three resources for the Uppercase 10th year anniversary magazine cover deign.


Emma Jayne x

*Please refrain from using the above artwork and please credit the artist Emma Jayne when sharing. Thank you kindly! 🙂