Archive for the ‘Style & Fashion’ Category


Summer geometrical apparel prints




Summer geometrical apparel prints

I love fun prints full of colour and for week four’s Foliofocus geometric brief, I created a range of summer geometrical apparel prints that are just that!

To begin with, I experimented with collage shapes, line and colours. This was my warming up exercise, which I always like to do before embarking on any new project. It helps me to get my head into the right space.

Here are a couple of pieces which I created as a starting point.



I start off with a shape, then build up a composition with colours and lines that contrast, yet compliment each other.

The colours I have selected are a mixture of brights, pastel and flat tones. These remind me of summer, so I thought I’d paint a variety of fruits i.e. bananas, watermelon, kiwi,cherries and pineapple to sit alongside the geometrical shapes.

Here are my final designs. I think they have a bit of an eighties vibe, with the black textures and white background. The black is quite stark, but fit well, as they do with these retro style patterns I have seen recently, which use black as a dominant colour.



I’m really happy with how my final designs have turned out, with each pattern design having geometrical shapes and fruit. They’re all quite different, yet fit as a collection.

Here are my patterns, including an extra design on fashion items.


(I’ve applied my patterns on to a skirt, pumps and tee-shirt images from Zara, and also on to a tote-bag I found through Google.)

I’ve had quite a few people asking if these are sold in my Etsy shop! That would be lovely one day… hmmm…food for thought!


Emma Jayne x


Pattern designs for children





Pattern designs for children

Recently, I created two sets of pattern designs for children for an online course; ‘Rise, Design and Shine’. Actually, the first set was for a separate brief, or a trend report, set by Emily Kiddy. I created a series of three ‘Cats in Space’ designs, for younger girls. The main design has cute cats wearing astronaut helmets, and my coordinates were of space mapping and cat’s faces with stars.

The second design collection was for the ‘Cute Character’ brief (week two). We were to design as the title says, ‘Cute Characters’, and I decided to create a pre-teen boys collection. As I had already created a cats space theme and thought it would be lovely to see this theme run through into boys’ apparel.

For this collection, I designed a rosy cheeked space boy, to be placed on a pyjama top and two coordinates for the bottoms. The space boy illustration is pretty simple in design, when compared to the matching space patterns. I have noticed a trend where pyjama tops have one image and the bottoms have a busy pattern. I used the space boy, two aliens, planets and stars for one of the patterns and a bold planet and stars pattern for the second design. The overall collection has a graphical feel and stronger colours, suited for pre-teen boys.

In the near future, I’d like to produce an additional two designs, because I went a bit overboard with my initial drawings, so have a number of as yet unused images which I can re-purpose. I’m thinking of a softer palette as an alternative to the primary colours, especially in the striped planets and stars pattern. I find it interesting to see variations within a theme.


‘Cats in space’ girls apparel collection

For my Cats in Space patterns, I initially painted the cats using watercolour and ink, collage and crayons. Then, I put them together in PhotoShop, bringing in some hand drawn icons from Illustrator. I love the colour palette. The brighter pinks, oranges, lime green and yellows stand out against the navy, black and soft greys.


Pre-teen boys ‘Space boy’ apparel collection

When creating my initial drawings for this collection, I began by using marker pens, gouache and watercolour. I’d say that for this brief I was much more experimental with materials and had a lot of fun drawing aliens, space boys, rockets and other space images. As mentioned earlier, I still have lots more material to play around with for more designs. I love my little wash bag, which my husband likes too! Hmmm… I may just have to look into this!!

Weeks three’s brief is all about florals, and those who have been following my blog, Instagram and Facebook page will know that I will be very excited about this! (grinning widely)  😀


Emma Jayne x