Archive for the ‘Style & Fashion’ Category


Pretty summer outfit from ASOS




Summer time is nearly here and I’ve been searching for some daytime and evening outfits. I absolutely love lace, florals and embellishments and would really like a pretty summer outfit from ASOS, as I just love ASOS! I also favour other on-line stores and to name a few are TopShop, H&M and Urban Outfitters too, for example.

What I love the most about ASOS, is their wide selection of clothing for different body types and styles. I always order quite a few items at once, which they deliver for free (think you have to spend over a certain amount – £20?) and you can send back the ones that you don’t want for free too! I find this method really simple and an easy way to shop.

I’d like to share with you a pretty outfit, which will be perfect for a special daytime occasion, perhaps for a wedding, christening or birthday meal. What I love about this outfit are the soft colours of pink, coral and contrasting teal shades. Regarding the fabrics, I’ve combined lace (dress and heels) with a textured, cotton and beaded embellishment clutch. It’s so feminine!

Pretty summer outfit from ASOS


pouch / lace dress / ankle-strap heels

I think delicate, antique gold jewellery and a shawl will look perfect when accessorising this outfit. What do you think?

Emma Jayne x




Tropical Rainforest print scarf design






It’s a great feeling when you get positive feedback from your work, whether that be on Facebook, twitter, your blog or instagram. Well, I was approached on instagram, asking if I wanted to enter a scarf competition. I was really flattered to be asked and jumped at the opportunity to design a scarf for the Russian market! I’m quite new to competitions and last year entered Lilla Rogers GTS 2015. I was however, unfortunate to not get selected but it that hasn’t stopped me from wanting to enter the GTS again this year!

For the competition I created a tropical rainforest print scarf design, as I love tropical flowers and foliage. The shapes and colours are so lush and they make me think of exotic places, that I’d love to visit sometime soon.

Tropical Rainforest print scarf design

My final scarf design is perfect for the summer. It reflects the exotic, bold, floral blooms and leafy botanicals of the tropical rainforest.

The tropical rainforest motifs are large in scale, to give the design a contemporary look. I have combined strong shapes, with a scattering of smaller florals and leaves. I chose contrasting shades of pink and green, which work well against the softer pale green background. This gives the design strength and sophistication, perhaps relating to the aspirations of the modern, Russian woman.

In designing this piece, my objective was to take the wearer to somewhere new, to add a sense of adventure. I want the wearer to look and feel feminine, sexy and confident; to be vibrant and full of positivity; to be, all at once, colourful, pretty, and have an air of undoubtable sophistication.

The design has a painterly feel, which I imagine will look amazing when printed onto silk fabric. I can visualize my scarf design worn loosely around the neck or alternatively, tied around the head, to protect the hair from the wind and sun.

Initial drawings

Here are a selection of my initial drawings for the scarf design.






Design development

I thought about perhaps adding an abstract background, which would look perfect in my scarf design. Here are a couple of ideas that I played around with.




Linear design layout ideas



Final Tropical rainforest print scarf design

I was very unsure about the abstract pattern in the background, when developing my scarf design, so I dropped it. I kept to a plain coloured background with subtle circle shapes, as the motifs popped out better and didn’t fight against the colours and abstract shapes. It was however, fun playing around with mark making and seeing what effects I could make with my paintbrushes.

Here is my final scarf design. I decided to add a border, using deeper colours within the central design.


Now it’s time to wait.  The winner will be announced in just over a week’s time, so fingers crossed!  🙄


Emma Jayne x