Collaboration with Chinese fashion brand Wancaoyi

 

 

Hello and I hope you are staying home and are safe and well. We’re living in uncertain and surreal times. Changes are happening every day and even though it’s good to know what these are, I try to just watch the highlights and not watch the news for long periods of time. I did at the start but it only made me feel anxious. I feel very sorry for those who are affected either with their health or their financial situations being challenged. This global situation we are in seems so dreadfully unfair.

I love fashion and more so, designing for fashion! Back in the spring of 2019, I did a collaboration with Chinese fashion brand Wancaoyi. For this collection, I was asked to produce artwork based on Marrakesh and was given a specific colour palette to work with.

 

Collaboration with Chinese fashion brand Wancaoyi

From the artwork, you can see a mix of spicy tones with hints of cool blues. In total, I created an illustrated map and two additional illustrations with rats. One of the rat designs was printed onto sweatshirts, to celebrate the Chinese New Year i.e. 2020 year of the rat.

I wanted the motifs to look realistic, yet stylised and I’ve added texture along with a pattern, which you can see in the map illustration.

 

 

Overall, it was a wonderful and fun project to work on!

Emma Jayne x