Floral journal designs



Well, BluePrint and Surtex are now both over. It was really interesting seeing all the photographs on Facebook and Instagram, taken by other designers of their magnificent booths at the shows. Here are a few photographs taken by Alyssa Kays, who is also a designer represented by Brenda Manley.



Please excuse the quality; they were taken on Alyssa’s phone. I really do appreciate Alyssa taking these, allowing me to see what the designs and booths looked like  🙂


Whilst the show has been on in New York, I have been doing a bit of relaxing and doodling, creating personal artwork (with no client in mind – just for myself). It’s has been very rare for me to be able to do this recently, because all my artworking has been for the shows, so it’s been rather refreshing to doodle away.

I mentioned last time, about working on floral journal designs for Lilla Roger’s MATS Bootcamp, and I promised that I’d share my final pieces with you. For the brief, we were asked to produce one floral journal design, incorporating a quote by Gertrude Jekyll. I wasn’t familiar with this British gardener and was intrigued to find out more about her.

Altogether, I produced three different journal covers, but submitted only one (you’re only allowed to submit one design for the gallery). Here are the three designs, in chronological order.

Floral journal designs

This is my first design. I love the colours and bold shapes. Each design element is clearly visible; nothing seems to look lost within the composition. I wanted the flowers to be the primary focal point, rather than the quote. Hence Gertrude’s quote is positioned at the bottom of the journal cover.


My second design displays a pretty colour palette too. This time, I opted for a greenhouse with enlarged flowers. I think it has quite a quirky feel about it and decided not to include one of Gertrude’s quotes for this design. Were it a real book cover, the quotation would be placed on the back.


This is my final design, the one I decided to submit to the gallery. The colours are very different for me, yet I really like them. It looks more grown up, yet fun too. Along the spine you can see Gertrude’s quote. I think it looks perfect here, as it doesn’t draw the attention away from the main floral illustration.


Emma Jayne x