Recently, I have been working on an industry report for a PR company and I have shown below, a range of pages below showing different elements from that report. These include; front cover, contents page, small diagrams, full page image, page numbers and text on a coloured background. The pages are a mixture of the client’s finished report and a couple of idea pages – front cover and full page image.
The client has strict brand-guidelines, which must be adhered to. For example, the colour palette consists of a combination of a lime green and primary red, along with more conservative colours i.e. grey and navy blue. This helps the consumer to enjoy reading the report, yet to keep in context that it is a professional, industry document. The client also wanted the text to be small (11pt) and justified so the outer margins looked neat.
The headings are centre aligned and the subheadings are left aligned. I added a rectangular red line near the footer, above each page number, which is used in the client’s logo. Positioned underneath each line and above the page number is the report title. All of these elements are centre aligned and balance with the headings.
As the report has a medical theme, I wanted the document to feel fresh, clean and clinical. I used lots of white space and the images have pale greens and blues in them. In contrast, I used black helvetica type, large headings and bold coloured shapes.
I did find displaying all the contributor’s logos a bit of a challenge on the front cover, because the client wanted them all sitting along the bottom. They are all different shapes – some are square and others have a graphic device and the company name. On my copy, I have displayed them in within a square.
Overall, I have enjoyed producing this report, especially working with lots of text and photographic images – which help add diversity to my portfolio at present.
Selected pages from the Industry Report