Summer geometrical apparel prints




Summer geometrical apparel prints

I love fun prints full of colour and for week four’s Foliofocus geometric brief, I created a range of summer geometrical apparel prints that are just that!

To begin with, I experimented with collage shapes, line and colours. This was my warming up exercise, which I always like to do before embarking on any new project. It helps me to get my head into the right space.

Here are a couple of pieces which I created as a starting point.



I start off with a shape, then build up a composition with colours and lines that contrast, yet compliment each other.

The colours I have selected are a mixture of brights, pastel and flat tones. These remind me of summer, so I thought I’d paint a variety of fruits i.e. bananas, watermelon, kiwi,cherries and pineapple to sit alongside the geometrical shapes.

Here are my final designs. I think they have a bit of an eighties vibe, with the black textures and white background. The black is quite stark, but fit well, as they do with these retro style patterns I have seen recently, which use black as a dominant colour.



I’m really happy with how my final designs have turned out, with each pattern design having geometrical shapes and fruit. They’re all quite different, yet fit as a collection.

Here are my patterns, including an extra design on fashion items.


(I’ve applied my patterns on to a skirt, pumps and tee-shirt images from Zara, and also on to a tote-bag I found through Google.)

I’ve had quite a few people asking if these are sold in my Etsy shop! That would be lovely one day… hmmm…food for thought!


Emma Jayne x


Pretty tropical floral bedding





Pretty tropical floral bedding

I loved week three’s ‘Fancy Floral’ assignment and I was suprised at how quickly the whole project came together.  From research, initial drawings, through to slotting all the design elements into a repeat for bedding, I enjoyed each part of the process. I have to say that on the odd occasion, I get into a bit of a rut and have to try to get myself out of it. However, this didn’t happen with the ‘Fancy Floral’ brief.

With experience, you work out your own best way for tackling a design project. I’m always learning what works for me and it helps that I take part in different courses. I’m constantly designing (studio and in my spare time), and I’m getting to a point now, where I know which techniques and tools I prefer to use. These are paints, inks, collage and the Adobe suite.

After researching the flowers I wanted to use within my design, and the style I wanted to develop, I produced a moodboard. These are the colours and types of flowers that inspired me when creating my pretty tropical floral bedding. I love the contemporary style and decided on a more abstract feel.


All above images are from Pinterest

For my pretty tropical floral bedding, I decided to paint my flowers & leaves and then finish off my designs in PhotoShop. Here are a couple of pages from my sketchbook.

It’s funny that when putting the flowers in repeat and creating the reverse of the duvet, pillowcases and coordinating cushions, they brought back memories from when I used to design bedding at Dorma. Whilst there, I produced different types of patterned designs, and I recall designing a pattern where the main focus of the design was situated at the end of the bed. I wanted to produce something like that again, for my new design.

In the middle area, I applied fluttering butterflies, and a soft, ink splatter, which gradates to the top of the duvet. The flowers on the pillowcases are much bigger in scale.

I wanted my pretty tropical floral bedding to have a fun element, so I strategically placed coloured pom poms around the edges of the duvet and pillowcases.

To conclude, here is my final tropical floral design with coordinating abstract and green botanical cushions.



I’m looking forward to week four’s brief, which is all about geometrics.


Emma Jayne x