Finding my signature style




Here’s my update from BluePrint and Surtex. I had a positive result, gaining quite a lot of interest and some work from it, although I didn’t sell as many designs as I’d hoped to at the shows. Still, it was my first time with my work on display there, so we’ll see what more comes from it.

Since New York, I’ve been my usual self, busy creating artwork and finding my signature style. It’s been a continuous process for sometime now and I’m finally happy with the way my recent work is looking and how it feels.

Finding my signature style

I read quite a few design books and one quote in particular that I found very interesting was in Lisa Congdon’s, “Art inc” book. Lisa states, “Looking at the work of other artists can be motivating, but it can also be intimidating. You might question whether your work is original enough, or conversely, whether you fit into any particular trend. Turning off the computer, finding your own inspiration, and exploring your own creative process may get you further than studying the work of other visual artists”. I decided to take myself away from social media for a while (in terms of seeking influence) and just concentrate on creating work without any artist influence. I felt that by doing this, I would follow solely my own path to develop my signature style. I believe having confidence in your own abilities as a creative designer and experimenting & developing artwork that feels right for you, enables you to hear your own artistic spirit speaking to you. I love that feeling, when I’m fully absorbed in my own little design bubble, away from the outside world and not feeling as though my designs should look like somebody else’s work, whom I’ve admired. It’s the best!

I love shapes, colour and line and have been experimenting more precisely with these elements. Trying to find your own signature style is quite hard, in my opinion. As far as my handwriting goes, I could recognise it anywhere, however regarding my artwork, it has been rather more challenging. So far, I have loved experimenting with different techniques and materials, and therefore, my work hasn’t been as consistent in appearance. Over the past few weeks, I’ve been producing designs that I’m extremely happy with and I want to carry on working in this way, continuing to use the same materials and techniques.

Here are a couple of recent design pieces, where I’ve been working on my profile picture. The first one is where I have brown hair. I was a bit indecisive about it and so decided to create another profile illustration, this time me having blonde hair. In the second illustration, I’ve positioned the brown-haired version of myself in a frame in the background.



Both illustrations are stylised and are merely representations of myself. I purposely aimed for the shapes and lines to look ‘fluid’ and didn’t want them to appear too realistic. Overall, I’m really happy with the way they tuned out and will continue to work in this way.


Emma Jayne x



Floral journal designs




Well, BluePrint and Surtex are now both over. It was really interesting seeing all the photographs on Facebook and Instagram, taken by other designers of their magnificent booths at the shows. Here are a few photographs taken by Alyssa Kays, who is also a designer represented by Brenda Manley.



Please excuse the quality; they were taken on Alyssa’s phone. I really do appreciate Alyssa taking these, allowing me to see what the designs and booths looked like  🙂


Whilst the show has been on in New York, I have been doing a bit of relaxing and doodling, creating personal artwork (with no client in mind – just for myself). It’s has been very rare for me to be able to do this recently, because all my artworking has been for the shows, so it’s been rather refreshing to doodle away.

I mentioned last time, about working on floral journal designs for Lilla Roger’s MATS Bootcamp, and I promised that I’d share my final pieces with you. For the brief, we were asked to produce one floral journal design, incorporating a quote by Gertrude Jekyll. I wasn’t familiar with this British gardener and was intrigued to find out more about her.

Altogether, I produced three different journal covers, but submitted only one (you’re only allowed to submit one design for the gallery). Here are the three designs, in chronological order.

Floral journal designs

This is my first design. I love the colours and bold shapes. Each design element is clearly visible; nothing seems to look lost within the composition. I wanted the flowers to be the primary focal point, rather than the quote. Hence Gertrude’s quote is positioned at the bottom of the journal cover.


My second design displays a pretty colour palette too. This time, I opted for a greenhouse with enlarged flowers. I think it has quite a quirky feel about it and decided not to include one of Gertrude’s quotes for this design. Were it a real book cover, the quotation would be placed on the back.


This is my final design, the one I decided to submit to the gallery. The colours are very different for me, yet I really like them. It looks more grown up, yet fun too. Along the spine you can see Gertrude’s quote. I think it looks perfect here, as it doesn’t draw the attention away from the main floral illustration.


Emma Jayne x